Aurora Medical Group LLC

Privacy Policy

Aurora Medical Group LLC – Privacy Policy

Effective Date: June 28, 2025 | Last Updated: June 28, 2025

1 · Introduction

Aurora Medical Group LLC (“Aurora Medical Group,” “we,” “our,” or “us”) is committed to safeguarding the personal and health information (“Personal Data”) you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, interact with us via web forms, email, phone, or SMS, or receive medical services from us.

2 · Information We Collect

• Personal Information – name, postal address, email, phone, date of birth, etc.
• Protected Health Information (PHI) – medical history, appointment details, and other data you provide for scheduling or consultation.
• Usage Data – IP address, browser type, device identifiers, referring/exit pages, timestamps, and clickstream data.
• Cookies & Tracking Technologies – used to improve site functionality and analytics.
• SMS Communication Data – your mobile number and the content of any messages exchanged after you opt in.

3 · How We Use Your Information

• Provide medical, customer‑care, and administrative services.
• Schedule appointments and send confirmations, reminders, and follow‑up communications.
• Respond to inquiries and support requests.
• Send important notices, newsletters, and marketing materials (only if you opt in).
• Improve website performance, user experience, and our services.
  We do not sell or rent your Personal Data to third parties.

4 · SMS Terms of Service

By opting into SMS from a web form or other medium, you agree to receive text messages from Aurora Medical Group LLC, including customer‑care messages.

• Message frequency: varies | Message & data rates: may apply.
• Help: text HELP | Opt‑out: text STOP at any time.
  See this Privacy Policy for details or contact us using the information in Section 11.

5 · How We Protect Your Information

We employ physical, technical, and administrative safeguards, including:

• TLS/SSL encryption of data in transit.
• Firewalls, intrusion‑detection systems, and role‑based access controls.
• Regular vulnerability assessments and staff training.
• Secure, HIPAA‑compliant data‑hosting infrastructure.

6 · HIPAA Compliance

Aurora Medical Group LLC complies with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and applicable state privacy laws. We:

1. Maintain policies and procedures to ensure the confidentiality, integrity, and availability of PHI.
2. Execute Business Associate Agreements (BAAs) with vendors that handle PHI on our behalf (e.g., cloud hosting, SMS gateway providers).
3. Provide patients with a Notice of Privacy Practices describing additional HIPAA rights.
4. Offer mechanisms for individuals to access, amend, restrict, or receive an accounting of disclosures of their PHI as required by law.
5. Report any breach of unsecured PHI in accordance with HIPAA’s Breach Notification Rule.

7 · Sharing of Information

We share Personal Data and PHI only:

• With healthcare professionals involved in your treatment.
• With trusted service providers who perform services on our behalf and are bound by confidentiality obligations (and BAAs where required).
• When required by law, court order, or governmental request.
• With your consent or at your direction.

8 · Your Rights & Choices

You may:

• Access, correct, or delete your Personal Data (subject to legal exceptions).
• Revoke consent for marketing communications.
• Opt out of SMS by texting STOP.
• Request restrictions on certain uses/disclosures of your PHI under HIPAA.
  To exercise these rights, contact us as described in Section 11.

9 · Cookies & Tracking

You can control cookies through browser settings and other tools. Disabling cookies may affect site functionality.

10 · Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy with a new “Last Updated” date. Material changes will be communicated through appropriate channels.

11 · Contact Us

Aurora Medical Group LLC
8485 West Sunset Rd, Suite 208, Las Vegas Nevada 89113, USA
Phone: +1 (702) 665-8962 | Email: info@auroramedgroup.com